Working via representation from our good friends Pixel Melbourne, we helped untangle the Metro train network through twists, turns, knots and bottlenecks to reveal the new free flowing Metro Tunnel
The campaign featured heavy rotation on TV & online accompanied by large print campaigns all over Melbourne as well as a follow up commercial.
After a little bit of old fashion pre-vis we jumped into 3D to manually animate our twisted, unravelling lines. Nothing fancy, just a whole bunch of nulls and a lot of brute force, straight ahead animation.
Animation Director - Cameron Gough
Producer - Haley Polacik
Look Dev - Jeremy Mansford
Storyboards - Sacha Bryning
R&D, Lighting & Rendering - Courtney Hopkinson
Animation & Compositing - Cameron Gough