ME Bank have just kicked off a new national advertising campaign, celebrating its history of ‘Making Money Good’, encouraging Australians to do the same.
With a strong working relationship and understanding of the brand, Dirty Puppet brought to life a jam packed crowd of ‘ME’s’ celebrating along as the hero performer (Voiced by the amazing Sarah McLeod from The Superjesus) enthusiastically belts out a rendition of George Thorogood’s ‘Bad to the Bone’ – but with a ‘good’ twist.
Developed in conjunction with Thinkerbell, and ME Banks’ own internal agency ‘The Inside Job’, we created a large suite of animations for TV, outdoor, digital & social media.
Brand & Creative: Thinkerbell & The Inside Job
Animation Director: Cameron Gough
Storyboards: Sacha Bryning
Lighting & Environment: Simon Bronson
Character Rigging: Courtney Hopkinson
Lead Animation: Oscar Gomez
Additional Animation & Compositing: Cameron Gough
Textures: Taryn Borgford
Vocals: Sarah McLeod