Working via representation from our good friends Pixel Melbourne, we were tasked with constructing a seamless, energetic world combining vibrant illustrations from James Price with live action snippets of the hero talent.
The campaign was rolled out into various TVC cutdowns and outputs features as the primary media to promote the new ABC lineup.
Producer: Haley Polacik
Animation Director: Cameron Gough
Artist: James Price
Animation: Cameron Gough, Jon Asquith, Will Archer & Taryn Borgford