Connect with your Passions

HTC

Job Description

We were asked by New McPherson to develop a series of animations for HTC that celebrated different themes that consumers are passionate about such as sport, fashion and travel.


Our client brief called for a naive, stop-motion aesthetic but as our turnaround was super fast (approximately 1 animation per day), we decided to create all assets in 3D land - This meant we wouldn't need to worry about rushing through a film shoot and we could make animation decisions after the fact. After building one of the sets with paper and shooting it as reference, we created all 6 themes completely in 3D..... in about 6 days.

Client

HTC

Agency

New McPherson

Producer

Elizabeth McPherson

Credits

ANIMATION DIRECTOR

Cameron Gough

DESIGN

Annika Fleur

3D MODELLING & DEVELOPMENT

Courtney Hopkinson

ANIMATION & COMPOSITING

Cameron Gough

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